A review of how Bush and his allies spent over $125 million in his failed campaign shows the main thing to come out of it was a lot of consultants and local TV stations made a lot of money.
A Washington Post review of Bush spending shows more than 95 percent of the advertising budget – from his campaign and the separate super PAC, Right to Rise – went to consulting firms Oath Strategies and Revolution Agency. The more than $100 million budget largely went straight to buying up air time on local TV stations, but the consultants themselves reportedly would have pocketed several million dollars in commissions and fees along the way.