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FROM ORGANIC BYTES: LABELLING WILL NOT AFFECT COST TO CONSUMERS

So the first question we asked the Campbell Soup Co. (NYSE: CPB) last week, following the announcement that Campbell’s will label all of its products that contain GMOs, was this: Will you charge more for these products after you label them?

No, the company told us.

Does that mean Campbell’s profit margins on GMO products will shrink, after those products are labeled?

No again.

It’s also unlikely that market chaos will ensue, that consumers will be hopelessly confused, or that any of the other dire predictions Monsanto and the GMA have been feeding consumers and the media will come to pass.

Campbell’s will simply label their products that contain GMOs. And the sky will not fall.

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