‘During the course of 1970’s and 80’s we saw a strong emergence of animal rights activists campaigning, significantly against live animal testing in cosmetics. Large cosmetics corporations were targeted with high profile actions covered in the news headlines in America and Europe leading to organisations such as Avon and Revlon eventually adopting fairly strong anti-animal testing policies that led directly to their products.
The media attention was fervent and widespread which led to some countries to start enforcing new laws on animal testing bans in cosmetics.
The testing ban in the EU applied in September 2004 was only on finished products giving millions of people the idea that animal testing on cosmetics had finished completely. In fact the ban did not extend to the individual ingredients that went into them. That ban did not come in until March 2009.’